Thirsty? Reach For The Tap
That’s the message – loud and clear – in The Story of Bottled Water released today, March 22, 2010, which also happens to be World Water Day.
This engaging video employs the Story of Stuff style to tell the story of “manufactured demand” and how bottled water companies scare, seduce and mislead Amercians to buy more than half a billion bottles of water every week when water of comparable quality already flows from the tap.
Over five minutes, the film explores the bottled water industry’s attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all and demanding clean safe water for all!
Enjoy, encourage your kids to take up the cause, and say NO to bottled water!